Lessons from 100,000 Cold Calls

Expert Advice for the Toughest Sales Skill Business-to-business telemarketing is a sales tactic that's just as important today as it's ever been. But with less than 30 seconds to explain who you are and why your product is necessary for your listener's business, you need to have a plan before you dial. Stewart Rogers has made 100,000 cold calls-and lived to tell about it. Now, this veteran sales pro gives you the tools you need to cold call your way to success. Learn how to: --Set realistic yet challenging goals --Build a master database of sales prospects --Write simple yet powerful scripts --Build immediate and intimate trust by phone --Sell concept and credibility in 60 seconds --Sell ethically by phone Lessons from 100,000 Cold Calls is the one book you need to sell successfully with nothing more than your telephone. Free Audio Lessons for DownloadRogers, Stewart is the author of 'Lessons from 100,000 Cold Calls ', published 2008 under ISBN 9781402210341 and ISBN 1402210345.