26498640
9781932468922
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Since success is enabled before launch, how can one identify the right pre-commercialization processes and measurements? This presentation discusses essential launch activities, assessing launch readiness, and early commercialization success.Goldense, Bradford L. is the author of 'Launch Readiness : How Good Is Good Enough?', published 2004 under ISBN 9781932468922 and ISBN 1932468927.
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