1086513
9780520226692
Latinos, Inc. The Marketing and Making of a People
by Dávila, Arlene M.
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Product details
- ISBN-13: 9780520226692
- ISBN: 0520226690
- Publisher: University of California Press
AUTHOR
SUMMARY
Arlene Davila provides an examination of the Hispanic marketing industry and its role in the marketing of US Latinos. The author shows that the market becomes a terrain where Latinos debate their social identites and standing.Dávila, Arlene M. is the author of 'Latinos, Inc. The Marketing and Making of a People' with ISBN 9780520226692 and ISBN 0520226690.
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