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9780471455165
Lateral Marketing New Techniques for Finding Breakthrough Ideas
by Kotler, Philip, Trías de Bes Mingot, Fernando
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Product details
- ISBN-13: 9780471455165
- ISBN: 0471455164
- Publication Date: 2003
- Publisher: John Wiley & Sons Inc
AUTHOR
SUMMARY
Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of ManagementKotler, Philip is the author of 'Lateral Marketing New Techniques for Finding Breakthrough Ideas', published 2003 under ISBN 9780471455165 and ISBN 0471455164.
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