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9780471455165

Lateral Marketing New Techniques for Finding Breakthrough Ideas

Lateral Marketing New Techniques for Finding Breakthrough Ideas
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  • ISBN-13: 9780471455165
  • ISBN: 0471455164
  • Publication Date: 2003
  • Publisher: John Wiley & Sons Inc

AUTHOR

Kotler, Philip, Trías de Bes Mingot, Fernando

SUMMARY

Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of ManagementKotler, Philip is the author of 'Lateral Marketing New Techniques for Finding Breakthrough Ideas', published 2003 under ISBN 9780471455165 and ISBN 0471455164.

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