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9780669276275

Kids As Customers A Handbook of Marketing to Children

Kids As Customers A Handbook of Marketing to Children
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Product details

  • ISBN-13: 9780669276275
  • ISBN: 0669276278
  • Publisher: Lexington Books

AUTHOR

McNeal, James U.

SUMMARY

James U. McNeal is professor of marketing at Texas AandM UniversityMcNeal, James U. is the author of 'Kids As Customers A Handbook of Marketing to Children' with ISBN 9780669276275 and ISBN 0669276278.

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