Journal of Consumer Psychology Methodological and Statistical Concerns of the Experimental Behavioral Researcher

This special issue poses anonymous questions, then provides the answers and a discussion of the issues by the expert who responded. The answers are not anonymous--partly to give credit to the experts and partly to encourage future communication and debate on whatever lingering controversies may arise. After a number of questions, the special issue concludes with a discussion by the guest editor that summarizes the answers and provides straightforward answers to questions that were not addressed by the experts.Iacobucci, Dawn is the author of 'Journal of Consumer Psychology Methodological and Statistical Concerns of the Experimental Behavioral Researcher' with ISBN 9780805897357 and ISBN 0805897356.