Jaguar in America

The full story of how Jaguar pioneered the imported car industry in the USA. The first proper tribute to how Jaguar people built their largest market, assisted by American enthusiasts, owners, businessmen, bankers, dealers; by American advertising; by racing men & women. Covers 1948 to 1992, from small beginnings to record output & sales, Le Mans victories, the World Sportscar Racing Championship, the financial crash of 1987 that caused Jaguar to team with Ford. The importance of the book is its account of the growth of Jaguar in the USA &, perhaps more important, a view of Jaguar in the business sense as it adapts to life in a harsher, more competitive world..."--Michael H. Dale, President, Jaguar Cars. Dugdale started his career in England in 1933 with the leading car magazine, THE AUTOCAR. Thus he's known Jaguar for sixty years. After war service, he joined the motor industry, going into exports for the Rootes Group in America, then joining Jaguar's new subsidiary company in 1954. In 1966 he became VP for Advertising & PR, later national publicity manager with British Leyland until retirement in 1980. He edited JAGUAR JOURNAL for the company through 1991. Send check for $49.95 to BritBooks, 62 Main St., Otego, NY 13825, add $4.00 p & h, NY residents add $3.50 sales tax.Dugdale, John is the author of 'Jaguar in America' with ISBN 9780963561800 and ISBN 0963561804.