Praise for Jackpot! Harrah's Winning Secrets for Customer Loyalty "Any gambler knows the importance of a trustworthy house, and Harrah's has certainly earned its reputation for integrity." -Alan C. "Ace" Greenberg, Chairman, Bear Stearns "Jackpot is a fast read about a fascinating industry, packed with marketing and operational nuggets that every business leader should know." -Sergio Zyman, Author, The End of Advertising As We Know It "In Jackpot, Robert Shook has adroitly described how Harrah's, under the leadership of Phil Satre and his team, have moved this company into the forefront of the gaming industry by implementing modern technology and initiatives without compromising the vision and culture of Bill Harrah." -Frank Fahrenkopf, President, American Gaming AssociationShook, Robert L. is the author of 'Jackpot! Harrah's Winning Secrets for Customer Loyalty' with ISBN 9780471263234 and ISBN 0471263230.