Name: Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
ISBN: 9780833033413

by Dertouzos, James N., Garber, Steven

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

by Dertouzos, James N., Garber, Steven

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ISBN-13: 9780833033413
ISBN: 0833033417
Publisher: RAND Corporation, The

AUTHOR

Dertouzos, James N., Garber, Steven

SUMMARY

The US Defence Department has been spending over $100 million annually on recruiting advertising. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.Dertouzos, James N. is the author of 'Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s' with ISBN 9780833033413 and ISBN 0833033417.

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