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21513564

9780748717835

Introductory Marketing

Introductory Marketing

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Product details

  • ISBN-13: 9780748717835
  • ISBN: 0748717838
  • Publisher: Nelson Thornes Ltd

AUTHOR

Stephen Page

SUMMARY

This book guides the student through the essential theory of marketing, using a lively interactive approach which shows how marketing works in practice. It is aimed at level 3 students and covers a broad range of courses at GNVQ and first degree level.Stephen Page is the author of 'Introductory Marketing' with ISBN 9780748717835 and ISBN 0748717838.

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