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9780199266272

Introduction to Marketing Theory and Practice

Introduction to Marketing Theory and Practice
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Product details

  • ISBN-13: 9780199266272
  • ISBN: 0199266271
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Palmer, Adrian

SUMMARY

This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.Palmer, Adrian is the author of 'Introduction to Marketing Theory and Practice' with ISBN 9780199266272 and ISBN 0199266271.

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