Introduction to Information Systems

Introduction to Information Systems 12/E, puts IS in a managerial perspective -- demonstrating how business professionals can use and manage information systems and technologies to achieve business success by providing competitive advantage, reengineering business processes, supporting enterprise collaboration, and improving business decision-making. O'Brien's latest edition reflects the industry movement toward enterprise-wide and Internet-enabled business applications of IT such as customer relationship management, enterprise resource planning, and supply chain management. As always, O'Brien utilizes the most up-to-date real-world case studies to illustrate and exemplify the business impact of MIS. Book jacket.O'Brien, James A. is the author of 'Introduction to Information Systems' with ISBN 9780072977288 and ISBN 0072977280.