Introducing Business

Building on MBA in a Day: What You Would Learn at Top-Tier Business Schools, this text creates a concise introduction to the general principles of a business course. Introducing Business defines basic terms and concepts, describes the key features and characteristics of strategies and tools that practitioners use in their field, and provides students with a strong background with which to apply their newly acquired knowledge.Stralser, Steven is the author of 'Introducing Business ' with ISBN 9780471790839 and ISBN 0471790834.