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9780130984753

Internet Marketing in Hospitality

Internet Marketing in Hospitality

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Product details

  • ISBN-13: 9780130984753
  • ISBN: 0130984752
  • Edition: 1
  • Publication Date: 2004
  • Publisher: Prentice Hall PTR

AUTHOR

Cox, Barbara, Koelzer, William

SUMMARY

For Hospitality Marketing courses. Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.Cox, Barbara is the author of 'Internet Marketing in Hospitality', published 2004 under ISBN 9780130984753 and ISBN 0130984752.

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