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9780789020338

Internet Applications in Euromarketing

Internet Applications in Euromarketing

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Product details

  • ISBN-13: 9780789020338
  • ISBN: 0789020335
  • Publisher: C R C Press LLC

AUTHOR

Kahle, Lynn R.

SUMMARY

This text examines cutting-edge theory and practice on Internet marketing, exploring the latest research on the best ways to exploit this interactive advertising medium.Kahle, Lynn R. is the author of 'Internet Applications in Euromarketing' with ISBN 9780789020338 and ISBN 0789020335.

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