Internet and Business 01/02

UNIT 1. Surviving the E-Business Tidal Wave 1. The Internet Economy: The World's Next Growth Engine, Michael J. Mandel, Business Week , October 4, 1999. We have entered the Internet Age, which has resulted in an explosion of economic growth in the United States. In this article, learn how the United States has taken the lead in the Net race and how it will soon be challenged by global, knowledge-based economies. 2. The Creative Economy, Peter Coy, Business Week , August 28, 2000. Information and ideas are key to the new creative economy. Information-technology investment should continue to rise, and it should keep the recent productivity rebound alive. 3. The Fight for Survival, Heather Green, Business Week , July 24, 2000. With easy money gone and venture capitalists wary, the conditions at many Net companies across the country have turned desperate in recent months. The question becomes, "Can dot-coms manage the crisis?" 4. What Every CEO Needs to Know About Electronic Business: A Survival Guide, Robert D. Hof, Business Week , March 22, 1999. The Net has changed the rules and, according to the author, for good. Read this survival guide to learn how to survive, or even thrive, in this new world in which all must live, eat, and breathe the Net. 5. Dot-Coms: Can They Climb Back?, Business Week , June 19, 2000. For dot-coms to survive, they'll have to find private investment sources, replace marketing with good technology, and above all, demonstrate profitability earlier. 6. Who Will Survive the Internet Wars?, Debra Sparks, Business Week , December 27, 1999. Who has the ability to survive the price wars as competition intensifies? In this article, learn how to evaluate Net stocks and find out which companies have what it takes. 7. The Fall of a Dot-Com, John A. Byrne, Business Week , May 1, 2000. Craig Winn's Value America, although chaotic, attracted big name investors who, blinded by Net excitement, poured millions into his company. Investors flocked to his idea of a "Wal-Mart of the Internet". Learn how this high-flyer crashed and burned. 8. Can Amazon Make It?, Business Week , July 10, 2000. In this article, Amazon.com's CEO Jeff Bezos responds to investors who wonder whether the e-tailer can turn a profit and to analysts who claim that the cash may run out in the next year or so. 9. Is idealab! Running Dry?, Christopher Palmeri, Business Week , June 5, 2000. "The incubator's IPO faces woes beyond a dreary market for Net stocks", according to Christopher Palmeri. As explained in this article, if idealab! can't convince the SEC that it is an operating company, it may be limited in its ability to offer stock options. 10. The Cash Hasn't Dried Up, Spencer E. Ante, Business Week , July 24, 2000. Start-ups aimed at consumers are no longer the most popular investments. In fact, according to Spencer Ante, venture capitalists continue to finance innovative consumer dot-coms. UNIT 2. Deciding on E-Business Models and Strategies 11. A New Era of Bright Hopes and Terrible Fears, Robert D. Hof, Business Week , October 4, 1999. This overview of the new economy reviews the Net's impact on six industries that are getting hit the hardest by Internet models: cPrice, Robert is the author of 'Internet and Business 01/02' with ISBN 9780072396249 and ISBN 0072396245.