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4310960

9780030627347

International Marketing - Vern Terpstra - Paperback - 3rd ed

International Marketing - Vern Terpstra - Paperback - 3rd ed

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Product details

  • ISBN-13: 9780030627347
  • ISBN: 0030627346
  • Edition: 3
  • Publisher: Dryden Press

AUTHOR

Terpstra, Vern

SUMMARY

Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.Terpstra, Vern is the author of 'International Marketing - Vern Terpstra - Paperback - 3rd ed' with ISBN 9780030627347 and ISBN 0030627346.

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