1004828
9780749438081
International Marketing Strategy Planning, Market Entry & Implementation
by Bennett, Roger, Blythe, Jim, Alder, Harry
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Product details
- ISBN-13: 9780749438081
- ISBN: 0749438088
- Edition: 3
- Publication Date: 2003
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
Dr Roger Bennett is a researcher and practitioner in the European and international business field. A Professor in the Department of Business at the London Metropolitan University, he has also published several books Jim Blythe is a Reader in Marketing at Glamorgan Business School, University of Glamorgan, and is also the author of several booksBennett, Roger is the author of 'International Marketing Strategy Planning, Market Entry & Implementation', published 2003 under ISBN 9780749438081 and ISBN 0749438088.
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