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9780273686880

International Marketing Strategy

International Marketing Strategy
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Product details

  • ISBN-13: 9780273686880
  • ISBN: 0273686887
  • Edition: 5
  • Publication Date: 2004
  • Publisher: Pearson Education, Limited

AUTHOR

Bradley, Frank

SUMMARY

Frank Bradley is R&A Balley Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin.Bradley, Frank is the author of 'International Marketing Strategy', published 2004 under ISBN 9780273686880 and ISBN 0273686887.

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