1004822

9781931442596

International Marketing Managing Worldwide Operations in a Changing International Environment

International Marketing Managing Worldwide Operations in a Changing International Environment

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  • ISBN-13: 9781931442596
  • ISBN: 1931442592
  • Publisher: Atomic Dog Publishing, Incorporated

AUTHOR

Lascu, Dana

SUMMARY

This International Marketing textbook reflects Lascu's teaching philosophy: creating vivid, memorable examples that help students retain international marketing theory and facts.Lascu, Dana is the author of 'International Marketing Managing Worldwide Operations in a Changing International Environment' with ISBN 9781931442596 and ISBN 1931442592.

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