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9780471897446

International Marketing Consuming Globally, Thinking Locally

International Marketing Consuming Globally, Thinking Locally
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Product details

  • ISBN-13: 9780471897446
  • ISBN: 0471897442
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

McAuley, Andrew

SUMMARY

Andrew McAuley is Senior Lecturer in Marketing at the University of StirlingMcAuley, Andrew is the author of 'International Marketing Consuming Globally, Thinking Locally' with ISBN 9780471897446 and ISBN 0471897442.

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