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9780749438654

International Handbook of Market Research Techniques

International Handbook of Market Research Techniques
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Product details

  • ISBN-13: 9780749438654
  • ISBN: 0749438657
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Kogan Page, Limited

AUTHOR

Birn, Robin

SUMMARY

Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.Birn, Robin is the author of 'International Handbook of Market Research Techniques ', published 2003 under ISBN 9780749438654 and ISBN 0749438657.

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