International Craft Trade Fairs A Practical Guide

The guide contains practical information for crafts producers, exporters and associations on how to identify potential markets and plan successful participation in international craft trade fairs throughout the world. It includes checklists and reference material focused on the needs of the craft sector. Issues considered include: the advantages of trade fairs and selection criteria; budgeting, product costing and pricing; marketing; transporting exhibits, stand design and management; and follow-up activities after the fair.Commonwealth Secretariat Staff is the author of 'International Craft Trade Fairs A Practical Guide' with ISBN 9789231037795 and ISBN 923103779X.