International Business: Themes and Issues in the Modern Global Economy

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: Impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structuresEnvironmental drivers: how international strategy is shaped and the emergence of internationalised businessesResource issues: how resources can determine success in the global economy or impede firm evolutionFeaturing a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646Johnson, Steve is the author of 'International Business: Themes and Issues in the Modern Global Economy', published 2009 under ISBN 9780415437646 and ISBN 0415437644.