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Publication Date: 2010
This new edition takes a challenging new approach to its subject matter. International Business, 2nd edition addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. It encourages business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.Featuring a wealth of new case studies, updated pedagogy, a totally revised page design and a website to run alongside the text offering support and extra resources for students and lecturers this new edition will prove essential reading for all those studying international business.Johnson, Steve is the author of 'International Business: Themes and Issues in the Modern Global Economy', published 2010 under ISBN 9780415437639 and ISBN 0415437636.