International Business Economics: A European Perspective

International Business Economics: A European Perspective provides students with an understanding of the international business environment from a European viewpoint. In a clear and accessible style, it discusses Europe and European business in the wider context of the global economy. It includes up-to-date case studies, focusing on practical business applications, while providing added macro-level coverage through the exploration of a range of well-developed and thoughtfully analysed theories of international trade and international business. Finally, the book considers the development of Europe and the challenges Europe is facing as the European Union and EU business seek to maintain their position in a changing and increasingly competitive global environment.Piggott, Judith is the author of 'International Business Economics: A European Perspective' with ISBN 9780582085763 and ISBN 0582085764.