This is a cross-functional international business text geared for both 2&4 yr. schools, it is often taught at the jr./sr. level in 4 yr. schools. This text integrates functional areas to take a more strategic or managerial perspective. This text covers the topic of culture earlier than most competing texts. This book has a "Complete Pack" visit www.prehnall.com/custombusiness.John J. Wild is the author of 'International Business and Access Code Card (2nd Edition)', published 2002 under ISBN 9780131024113 and ISBN 0131024116.