1000091
9780324271942
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This edition of Charles Lamb's Marketing combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools and much more. Icons placed throughout each chapter provide a roadmap to what has been moved and/or added to the online companion.Lamb, Charles is the author of 'Interactive Text, Marketing With Access Certificate and Infotrac College Edition', published 2004 under ISBN 9780324271942 and ISBN 0324271948.
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