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9780131405462

Integrated Advertising, Promotion, & Marketing Communications

Integrated Advertising, Promotion, & Marketing Communications
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Product details

  • ISBN-13: 9780131405462
  • ISBN: 0131405462
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Prentice Hall PTR

AUTHOR

Clow, Kenneth E., Baack, Donald

SUMMARY

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.Clow, Kenneth E. is the author of 'Integrated Advertising, Promotion, & Marketing Communications', published 2003 under ISBN 9780131405462 and ISBN 0131405462.

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