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135218

9780131060524

Integrated Advertising, Promotion, And Marketing Communications

Integrated Advertising, Promotion, And Marketing Communications

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Product details

  • ISBN-13: 9780131060524
  • ISBN: 013106052X
  • Publication Date: 2003
  • Publisher: Pearson Education

AUTHOR

Clow, Kenneth E., Baack, Donald

SUMMARY

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.Clow, Kenneth E. is the author of 'Integrated Advertising, Promotion, And Marketing Communications ', published 2003 under ISBN 9780131060524 and ISBN 013106052X.

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