Intangible Advantage : The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

To the 21st century corporation, intellectual assets have become the most financially valuable resources. In their ground breaking Intellectual Asset Strategy Initiative, Kline, Davis and Crawford present a new model for business growth that updates Michael Porters value chain beyond material resources. These intangible advantages, which comprise about 70% of the market value of all public companies, are for the first time treated in an equation that determines the economic value of customer problems and creates an infallible recipe for business growth.Kline, David is the author of 'Intangible Advantage : The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth', published 2009 under ISBN 9780230606531 and ISBN 0230606539.