Insights : Readings in Operations Management

An integrative managerial approach gives students an overview of the production system and illustrates how operations management relates to each area of the organization. The text also emphasizes the role of operations management in achieving competitive goals. The third edition includes more emphasis on quality, a new chapter on Time-based Competition (Ch. 4), and coverage of business process reengineering, agile manufacturing and Design for Manufacturability and Assembly (DFMA) (Ch. 6).Markland, Robert E. is the author of 'Insights : Readings in Operations Management' with ISBN 9780314058034 and ISBN 0314058036.