Inside America's Marketing Machines : A Look at the Triumphs and Disasters from the Fortune 500 to the Startup Company Next Door

Never-before told stories of some of the most sensational marketing coups and some of the most embarassing marketing bloopers ever Direct from the front-lines of never-ending marketing wars, here is a compelling, often sidesplitting chronicle of the very best and worst of America's "marketing machines." Drawing on 25 years of experience as an industrial marketing consultant, Jim Hlavacek takes us behind the scenes at many of America's most visible competitors to expose the reasons why some companies excel while others continue to alienate customers and plunge into financial oblivion. Revealing some of the best-kept secrets in the business community, he offers important lessons about perfecting the art of market segmentation, developing customer-driven approaches to new products, scouting the enemy, and more. JIM HLAVACEK (Charlotte, North Carolina) is Director of the prestigious Hoffman Institute and an adjuct professor of marketing at Wake Forest University. The author of the classic, Market-Driven Management, he has consulted with leading companies worldwide.Hlavacek, James D. is the author of 'Inside America's Marketing Machines : A Look at the Triumphs and Disasters from the Fortune 500 to the Startup Company Next Door', published 1996 under ISBN 9780471131755 and ISBN 047113175X.