5414316
9781932159707
Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership
by Rafinejad, Dariush
72212
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- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9781932159707
- ISBN: 1932159703
- Publication Date: 2007
- Publisher: Ross Publishing, Incorporated, J.
AUTHOR
SUMMARY
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.Rafinejad, Dariush is the author of 'Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership', published 2007 under ISBN 9781932159707 and ISBN 1932159703.
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