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9780321437297

Innovation Games Creating Breakthrough Products Through Collaborative Play

Innovation Games Creating Breakthrough Products Through Collaborative Play
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Product details

  • ISBN-13: 9780321437297
  • ISBN: 0321437292
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Addison Wesley Professional

AUTHOR

Hohmann, Luke

SUMMARY

The exercises described in this book provide a unique and fun approach to a problem that has plagued product developers and managers for many years: how to identify a customer's thoughts and behaviours in order to ensure your product is solving the right problems.Hohmann, Luke is the author of 'Innovation Games Creating Breakthrough Products Through Collaborative Play', published 2006 under ISBN 9780321437297 and ISBN 0321437292.

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