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9780471229674

Information Technology for Management: Transforming Organizations in the Digital Economy

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  • ISBN-13: 9780471229674
  • ISBN: 0471229679
  • Edition: 4
  • Publication Date: 2004
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Turban, Efraim, McLean, Ephraim R., Wetherbe, James

SUMMARY

A unique focus on how organizations operate and compete in the digital economy! Business today is transforming in amazing ways, and that's what IT is all about! The new Fourth Edition of Information Technology for Management uniquely focuses on how organizations operate and compete in the digital economy, and how IT can assist this transformation. No other text does a better job of putting you at the cutting edge of today's digital world! The Fourth Edition includes the absolute latest coverage on technology, with an entire chapter devoted to wireless technology. Real-world examples throughout show how concepts are applied by real companies of all varieties, from non-profit, to small businesses, to large corporations, highlighting the importance of IT to all business students. A running case about a Virtual Company (The Wireless Cafe) is tied to the textbook and integrated within the chapters. This offers you a virtual experience working as an intern and enables you to apply he concepts you have studied in the text. Superior coverage of e-commerce. Get additional real-world business content with Business Extra Select! With Wiley's Business Extra Select program, you can combine Information Technology for Management, Fourth Edition with journal articles, cases, and readings from sources such as INSEAD, Ivey and Harvard Business School Cases, Fortune, The Economist, The Wall Street Journal, and much more! For more information, go to www.wiley.com/college/bxs.Turban, Efraim is the author of 'Information Technology for Management: Transforming Organizations in the Digital Economy', published 2004 under ISBN 9780471229674 and ISBN 0471229679.

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