7538129

9780201008340

Information Processing Theory of Consumer Choice (Advances in marketing series)

Information Processing Theory of Consumer Choice (Advances in marketing series)

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  • ISBN-13: 9780201008340
  • ISBN: 0201008343
  • Publication Date: 1979
  • Publisher: Addison-Wesley Longman, Incorporated

AUTHOR

Bettman, James R.

SUMMARY

Bettman, James R. is the author of 'Information Processing Theory of Consumer Choice (Advances in marketing series)', published 1979 under ISBN 9780201008340 and ISBN 0201008343.

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