by Tremblay, Victor J., Tremblay, Carol Horton

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ISBN-13: 9780765617231
ISBN: 0765617234
Edition: 4
Publication Date: 2007
Publisher: M E Sharpe Inc

AUTHOR

Tremblay, Victor J., Tremblay, Carol Horton

SUMMARY

Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.Tremblay, Victor J. is the author of 'Industry And Firm Studies ', published 2007 under ISBN 9780765617231 and ISBN 0765617234.

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