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9780471119890

Industrial Marketing Strategy

Industrial Marketing Strategy
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  • ISBN-13: 9780471119890
  • ISBN: 047111989X
  • Edition: 3
  • Publication Date: 1995
  • Publisher: John Wiley & Sons Inc

AUTHOR

Webster, Frederick E.

SUMMARY

Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signalingWebster, Frederick E. is the author of 'Industrial Marketing Strategy', published 1995 under ISBN 9780471119890 and ISBN 047111989X.

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