973083
9780131010093
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Implementing SiebelThe complete professional's guide to utilizing the power of SiebelImplementing a Customer Relationship Management software package can be a trying time. Adopting CRM requires a near complete overhaul of a business's information-technology systems and operational processes. Understanding the vision, concepts, technology, and tangible benefits of a CRM is necessary for successful implementation.Implementing Siebel is the first comprehensive guide to understanding the phenomenon of CRM and its power to transform business enterprises through the use of Siebel 7, a state-of-the-art CRM software package. CRM expert Vivek Kale teaches the steps needed to implement Siebel 7 without falling prey to the many obstacles that arise during the move to CRM software. Coverage includes: An overview of CRM software and Siebel Siebel Enterprise including Sales Enterprise, Service Enterprise, Marketing Enterprise, Field Service, Call Center, and ERM Siebel eBusiness including eSales, eService, and eChannel Optional functionality including Product Configurator, Email Agent, and Expense Reporting Vertical market applications including Consumer Goods, Finance, and Insurance Application environment including Siebel Enterprise Server, eBusiness Application Integration (eAI), EIM, and Workflow Application development environment including Siebel Tools and RepositoryUsing summaries, checklists, and worksheets, Implementing Siebel is designed to aid in every step of the transfer process--installation, configuration, administration, and support. If you're involved with the implementation or maintenance of CRM, Implementing Siebel is an indispensable tool.Kale, Vivek is the author of 'Implementing Siebel' with ISBN 9780131010093 and ISBN 0131010093.
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