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9780803953000

Imaginization

Imaginization

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Product details

  • ISBN-13: 9780803953000
  • ISBN: 0803953003
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Morgan, Gareth

SUMMARY

Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Gareth Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.Morgan, Gareth is the author of 'Imaginization' with ISBN 9780803953000 and ISBN 0803953003.

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