How Today's Rich Give What You Need to Know to Raise a Lot More Money from Wealthy Donors

How Today's Rich Give provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas.McKinnon, Harvey is the author of 'How Today's Rich Give What You Need to Know to Raise a Lot More Money from Wealthy Donors', published 2003 under ISBN 9780787972462 and ISBN 0787972460.