948175
9780749438760
Drayton Bird, an expert on direct mail, reveals the secrets of creating successful sales letters in this best-selling book. Packed with examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include.Bird, Drayton is the author of 'How to Write Sales Letters That Sell Learn the Secrets of Successful Direct Mail', published 2003 under ISBN 9780749438760 and ISBN 0749438762.
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