Name: How to Write a Marketing Plan for Health Care Organizations
Author: Winston, William J.
ISBN: 9780866564502

by Winston, William J.

How to Write a Marketing Plan for Health Care Organizations

by Winston, William J.

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ISBN-13: 9780866564502
ISBN: 0866564500
Publisher: Routledge

AUTHOR

Winston, William J.

SUMMARY

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.Winston, William J. is the author of 'How to Write a Marketing Plan for Health Care Organizations' with ISBN 9780866564502 and ISBN 0866564500.

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