3549680
9780134236087
John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Hall of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.Caples, John is the author of 'How to Make Your Advertising Make Money' with ISBN 9780134236087 and ISBN 0134236084.
[read more]