How to Make Your Advertising Make Money

by Caples, John

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ISBN-13: 9780134235905
ISBN: 0134235908
Publisher: Prentice Hall PTR

AUTHOR

Caples, John

SUMMARY

John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Hall of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.Caples, John is the author of 'How to Make Your Advertising Make Money' with ISBN 9780134235905 and ISBN 0134235908.

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