How to Design Logos, Symbols and Icons 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media

Logos are everywhere. You can't walk down a supermarket aisle, open a magazine, drive down the highway or turn on the TV without being pummeled with graphic IDs that shout Apple Computers or WB or Cingular Wireless. Inside you'll discover how great logos, symbols and icons are created and what makes them "tick." But this isn't your typical collection of neat and polished, finished designs. Instead, this book steps into the international studios of top designers as ideas happen -- showing you what worked, what didn't and why. Case studies illustrate the evolution of logos, symbols and icons created for a variety of clients, from small, start-up businesses to large corporations. You'll get the whole creative story, from the initial client briefing, through early roughs and intermediary sketches, to the ultimate, finished design. Don't miss this rare, real-world look at how designers sum up a business or a product in a single, graphic signature. It's amazing to see -- and just as exciting to do yourself. Book jacket.Thomas, Gregory is the author of 'How to Design Logos, Symbols and Icons 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media' with ISBN 9781581804560 and ISBN 1581804563.