How to Choose a Winning Title A Guide for Writers, Editors, and Publishers

All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.Bodian, Nat G. is the author of 'How to Choose a Winning Title A Guide for Writers, Editors, and Publishers' with ISBN 9780897745406 and ISBN 089774540X.