How To Audition For Tv Commercials From The Ad Agency Point Of View

Actors will learn how to successfully land TV commercials from this insider'suide to what ad agencies are looking for. This insightful companion providesn in-depth look at an ad agency's creative process, the people working on aommercial shoot, the advertising business, and how that influences theudition process. Written by a former actor turned advertising executive, theook provides step-by-step instructions on how to understand and master thentire process, from assessing one's looks and personality, an ad agency'sre-production process, ad analysis, and reading scripts to understandingtoryboards, preparing for the pre-audition, interacting with studio members,ucceeding at the final audition, and doing the shoot. The book is based onhe author's own rich professional experience, interviews with advertisingrofessionals, helpful anecdotes, quotes, observations and "how-to's."pecial chapters reveal how advertising people view TV commercials, how adgencies choose actors, and how to avoid common mistakes that alienate agencyersonnel.;Scripts and illustrated storyboards illustrate common situationsJenkins, W. L. is the author of 'How To Audition For Tv Commercials From The Ad Agency Point Of View', published 2005 under ISBN 9781581154191 and ISBN 1581154194.