4998397
9780874209426
Gain a competitive edge by identifying new market niches and designing and developing housing for them. This new book explains how changing demographics, lifestyles, and preferences are turning the old predictable housing models upside down, and what it takes to attract these new market segments. Case studies describe the success strategies that others have used to develop housing for particular income, age, and lifestyle niches. Illustrated in full color throughout.Urban Land Institute is the author of 'Housing for Niche Markets ', published 2005 under ISBN 9780874209426 and ISBN 0874209420.
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